Do it with Denim: Competition

If you're a budding fashion designer or furniture designer, you should enter the "Do it with denim" competition.
http://www.doitwithdenim.org.au/
This year's theme is Discoveries. The trick with the rules is that you have to make your item out of denim jeans, not denim fabric off the roll.
The prizes don't seem that exciting to me, but it's all for a good cause.
http://www.jeansforgenes.org.au/