Levis Trademark Gimmicks

Apparently Levis are cracking down on the Japanese denim manufacturers who have been creating jeans with the following features that Levis own the trademark for:

1. Patch with two creatures trying to pull a pair of jeans apart.
2. Sewn arcuate pattern on the back pockets.
3. Label tab sewn under the back pocket.

I don't know all the details. There's a busy thread on superdenim, but it has more hearsay and speculation than facts.

I don't want to write a big rant about Levis' legal action, so my quick thoughts are:

• These three features are GIMMICKS.
• This will be good for the Japanese in the long term. The sooner the Japanese brands get past worshipping the old Levis the better. They've already surpassed the originals.